The Challenge:

Yulianna Voloshyna created her blog as a way to support Ukrainians in Canada by offering practical information, community updates, and local news in Ukrainian. Despite high engagement on social media, the website had minimal visibility in Google Search, with Organic Search contributing to less than 1% of total traffic.

Her mission was clear: make the site easily searchable and accessible to help people quickly find the information they need. But without SEO in place, her efforts were limited to social reach.

The Solution:

Ayra Marketing partnered with Yulianna to grow her visibility beyond social. We:

• Conducted a full SEO audit

• Optimized metadata and headings across key pages

• Implemented technical improvements for navigation and crawlability

The strategy was built with care, aligning with Yulianna’s core values of simplicity, usefulness, and accessibility.

The Result:

Within just 3 months, organic search traffic grew by 734%, jumping from 76 to 634 users. The blog now consistently attracts search traffic, increasing its reach and impact for newcomers and long-term Ukrainian residents in Canada.