Local Leather Repair Business Goes Digital: DS Global’s First Online Lead in 30 Days

The Challenge:

DS Global — a family-owned leather repair business in Boston — had a solid reputation but no website, no Google presence, and no consistent online leads. All inquiries came through word of mouth.

Despite being in a competitive niche, the business wasn’t showing up in Google at all. There was no online funnel, no tracking, and no way to grow visibility beyond personal connections.

The goal was clear: to build an online presence from scratch that would start generating real, qualified leads.

The Solution:

Ayra Marketing helped DS Global launch a full digital foundation in just over a month. We:

• Built a Squarespace website from scratch with mobile optimization and service-specific pages

• Added a free quote form with photo upload to streamline lead intake

• Installed Google Tag Manager, GA4, and Google Search Console, plus a basic SEO framework

• Launched Google Ads (Search) campaigns targeting both automotive and furniture services

• Optimized the Google Business Profile (GMB):

  • Added relevant categories and business details

  • Uploaded photos and a keyword-rich description

  • Set up UTM-tagged links for tracking GMB traffic

  • Linked the profile directly to the site and tracked calls and clicks

• Tested copy, calls-to-action, and local keywords (e.g., leather repair Boston, Cambridge)

The Result:

Within 37 days of launch:

• Received the first qualified lead via form submission with photos

• Cost per lead (CPL) — CA$22.86

• Google Ads CTR — 9.24%

• Site started ranking for relevant local keywords like “leather repair Boston” and “Cambridge”

• The Google Business Profile began appearing in local search results

• In Google Analytics, 35% of traffic came from paid search, 17% from organic search

The site went from zero to a fully functioning lead-generating system in just over a month — laying the foundation for ongoing SEO growth, local discovery via GMB, and scalable paid campaigns.