Alberta Home Fix
Meta Ads & CRM Case Study

Project Snapshot

Client: Alberta Home Fix
Market: Edmonton, Alberta
Services: Handyman services and basement renovations
Ayra’s scope: Meta advertising, lead qualification and CRM implementation
Launches: Handyman — April 2026; basement renovations — August 2026
Results updated: October 19, 2026

From Handyman Services to Basement Renovations

Alberta Home Fix started as a handyman company in April 2026, helping Edmonton homeowners with repairs and smaller projects around the house. The initial marketing focused on making that service easy to understand and giving homeowners a simple way to get in touch.

In August, the business added a stronger focus on basement renovations while continuing to offer handyman services. That expansion called for a dedicated campaign: homeowners planning a basement project had a different budget, decision process and set of questions.

Ayra built separate Meta campaigns for the two service lines and introduced a qualification process and CRM to help the team manage enquiries as they arrived.

The Strategy

Give each service a clear offer and response path

The handyman campaign invited homeowners to start a messaging conversation about the jobs they needed done. The renovation campaign used lead forms and a free-estimate offer, giving homeowners a direct first step toward discussing a basement project.

Each campaign had its own creative, service message and performance measure. This kept everyday repair enquiries and larger renovation opportunities clear in the advertising and reporting.

Bring qualification and follow-up into the workflow

We implemented a lead qualification system and CRM so the team could review enquiries, organise follow-up and track opportunities through the sales process.

The pipeline included New Lead, Contacted, First Follow Up, Second Follow Up, Negotiation, Visit Scheduled and Won. These stages gave the team a shared view of where each conversation stood and what needed attention next.

With a consistent place to manage opportunities, Alberta Home Fix could support both service lines as the business developed its renovation focus.

Campaign Results

Since launch through October 19, 2026

Handyman services — launched April 2026

• 1,044 messaging conversations

• $4.05 average cost per conversation

Basement renovations — launched August 2026

• 119 form leads

• $16.85 average cost per form lead

The handyman campaign continued generating conversations as the basement renovation campaign established a second source of enquiries. By October 19, the dedicated renovation campaign had recorded 119 form leads.

Recent 30 days: September 19–October 18, 2026

• Handyman: 108 messaging conversations at $2.87 per conversation.

• Basement renovations: 63 form leads at $18.97 per form lead.

Both campaigns remained active, supporting enquiries for smaller home projects and basement renovations at the same time.

Source: Meta Ads Manager, reviewed October 19, 2026.

Creative Highlights

A straightforward handyman offer

The featured handyman creative put “1 Hour Handyman Service — $99” at the centre of the design. Its orange offer panel, tradesperson illustration and Alberta Home Fix branding made the service and price easy to recognise.

This individual ad recorded 1,022 messaging conversations at $3.93 per conversation, contributing to the handyman campaign’s total results.

A clear vision for the finished basement

The basement creative paired a finished interior with “Basement Development — Starting at $30,000” and a prominent “Free Estimate” call to action. Homeowners could picture the finished space and see the starting investment before making an enquiry.

This individual ad recorded 101 form leads at $16.92 per form lead, contributing to the renovation campaign’s total results. Both featured-ad results are through October 19, 2026.

A Marketing System That Supports the Next Stage

Alberta Home Fix now has advertising supporting two active parts of its business: everyday handyman work and larger basement renovation projects. Each service has a relevant offer and a clear way for interested homeowners to respond.

The qualification process and CRM extend that structure into the sales workflow, helping the team keep track of conversations, follow-up and next steps. Together, the campaigns and enquiry-management process support the company’s growing renovation focus while keeping handyman services part of the business.

Explore our Meta Ads management services or see another home-service lead generation case study.