Case Study: Leather Repair Services — Meta Ads Lead Generation

Leather Repair — Meta Lead Generation Case Study

Background

The client initially started with Google Ads, but the cost per lead was too high for the available startup budget.

To reduce acquisition costs and generate a more stable flow of inquiries, we shifted the strategy toward Meta Lead Ads.

Strategy

We launched localized Meta campaigns focused on:

• leather furniture repair

• before/after visuals

• direct-response creatives

• simple lead forms

• Vancouver WA local targeting

The campaign was optimized continuously by:

• removing weaker creatives

• improving messaging

• filtering low-quality leads

• testing different pain-point angles

Results

Over the campaign lifecycle (1,5 months):

• 66 leads generated

• ~$14.80 average CPL

• stable daily lead flow

• Meta marked campaign as “High Performing”

Key Insight

For this business model and budget size, Meta Ads significantly outperformed the initial Google Ads approach in terms of lead volume and affordability.