Cleaning Company Website Design in Edmonton: Bilyk Cleaning Services

Snapshot

• Client: Bilyk Cleaning Services

• Industry: Residential + small commercial cleaning

• Location served: Edmonton + Sherwood Park (and surrounding areas: St. Albert, Beaumont, Leduc)

• Platform: Squarespace

• Primary conversion: “Book Now” / quote request (detailed intake form)

• Support conversions: Contact form + phone/email (call/text)

Problem

The business needed a credible, modern website that:

1. makes it obvious what services they offer (residential + office),

2. builds trust fast (reviews, proof, clear standards), and

3. drives quote requests with enough detail to price accurately.

Strategy (what we built)

Conversion-first structure: one clear CTA across the site + service pages built as SEO-friendly landing pages (service + location intent).

Two lead paths by intent

• High-intent users → “Book Now” / “Get a Quote” detailed form (captures scope + add-ons + photos).

• Not ready yet → Contact page with service area, map, hours, and quick form.

Key Pages Delivered

Homepage

• Clear headline (“Professional Cleaning Services in Edmonton”)

• Trust blocks (e.g., “Trusted by 120+ clients”, review badge, testimonials)

• Service grid routing to individual service pages

• Repeated CTA sections (“Ready for a Cleaner Home?”)

Service Landing Pages (SEO + Paid Ads ready)

• Recurring Home Cleaning

• Deep Cleaning

• Move-In / Move-Out Cleaning

• Office / Commercial Cleaning (positioned for small businesses: offices, clinics & wellness, studios/salons, retail)

Booking / Quote Page

• High-precision quote intake:

  • property type, bedrooms/bathrooms, service type, add-ons

  • preferred date/time

  • address + upload photos (useful for deep clean / move-out / post-construction)

Contact Page

• Short form + direct contact options (phone/email)

• Service area statement + embedded map

• Business hours

About Page

• Brand story + positioning (Ukrainian-owned, community-based, reliability/standards, eco-friendly products)

UX + Design Decisions (why it works)

• Persistent “Book Now” in the header (always available).

• Service-first navigation (people don’t want a brochure; they want “my service → my city → book”).

• Trust stacked before the second scroll (social proof + standards + clarity).

• Consistent section pattern on service pages:

  • what it is → what’s included → who it’s for → CTA

What Ayra Marketing Delivered

• Sitemap + page architecture for residential and commercial intent

• Full Squarespace build (layout, styling, responsive behavior)

• Copywriting for core pages + service pages

• Conversion-focused forms (simple contact + detailed quote intake)

• Trust & credibility blocks (testimonials, review badge, client count)

• Internal linking between services + quote paths

Outcome

• Launched a conversion-ready Squarespace site with dedicated service landing pages for Edmonton/Sherwood Park search intent.

• Implemented a detailed quote intake system to reduce back-and-forth and improve pricing accuracy.

• Built a clear commercial cleaning pathway to support future B2B outreach and paid campaigns.

Connecting Edmonton Cleaning Searches to the Right Service

Recurring cleaning, a detailed deep clean and an office cleaning enquiry involve different requirements. Dedicated service pages give each visitor a focused explanation before the quote form. Edmonton and Sherwood Park are named alongside the surrounding service areas, so customers can check coverage as they compare options.

From Website Enquiry to a Useful Cleaning Estimate

The detailed intake collects property size, requested cleaning service, add-ons and preferred timing together. Photos give the team more context for a deep clean or move-out request. The shorter contact form provides a straightforward route for customers who have questions before requesting an estimate.

Explore our website design for service businesses and marketing for cleaning companies. See another cleaning website with structured service pages and quote intake in the Ukrainian Quality Cleaning website case study.