Case Study: Bilyk Cleaning Services (Squarespace Website)

Snapshot

• Client: Bilyk Cleaning Services

• Industry: Residential + small commercial cleaning

• Location served: Edmonton + Sherwood Park (and surrounding areas: St. Albert, Beaumont, Leduc)

• Platform: Squarespace

• Primary conversion: “Book Now” / quote request (detailed intake form)

• Support conversions: Contact form + phone/email (call/text)

Problem

The business needed a credible, modern website that:

1. makes it obvious what services they offer (residential + office),

2. builds trust fast (reviews, proof, clear standards), and

3. drives quote requests with enough detail to price accurately.

Strategy (what we built)

Conversion-first structure: one clear CTA across the site + service pages built as SEO-friendly landing pages (service + location intent).

Two lead paths by intent

• High-intent users → “Book Now” / “Get a Quote” detailed form (captures scope + add-ons + photos).

• Not ready yet → Contact page with service area, map, hours, and quick form.

Key Pages Delivered

Homepage

• Clear headline (“Professional Cleaning Services in Edmonton”)

• Trust blocks (e.g., “Trusted by 120+ clients”, review badge, testimonials)

• Service grid routing to individual service pages

• Repeated CTA sections (“Ready for a Cleaner Home?”)

Service Landing Pages (SEO + Paid Ads ready)

• Recurring Home Cleaning

• Deep Cleaning

• Move-In / Move-Out Cleaning

• Office / Commercial Cleaning (positioned for small businesses: offices, clinics & wellness, studios/salons, retail)

Booking / Quote Page

• High-precision quote intake:

  • property type, bedrooms/bathrooms, service type, add-ons

  • preferred date/time

  • address + upload photos (useful for deep clean / move-out / post-construction)

Contact Page

• Short form + direct contact options (phone/email)

• Service area statement + embedded map

• Business hours

About Page

• Brand story + positioning (Ukrainian-owned, community-based, reliability/standards, eco-friendly products)

UX + Design Decisions (why it works)

• Persistent “Book Now” in the header (always available).

• Service-first navigation (people don’t want a brochure; they want “my service → my city → book”).

• Trust stacked before the second scroll (social proof + standards + clarity).

• Consistent section pattern on service pages:

  • what it is → what’s included → who it’s for → CTA

What Ayra Marketing Delivered

• Sitemap + page architecture for residential and commercial intent

• Full Squarespace build (layout, styling, responsive behavior)

• Copywriting for core pages + service pages

• Conversion-focused forms (simple contact + detailed quote intake)

• Trust & credibility blocks (testimonials, review badge, client count)

• Internal linking between services + quote paths

Outcome

• Launched a conversion-ready Squarespace site with dedicated service landing pages for Edmonton/Sherwood Park search intent.

• Implemented a detailed quote intake system to reduce back-and-forth and improve pricing accuracy.

• Built a clear commercial cleaning pathway to support future B2B outreach and paid campaigns.