Ukrainian Quality Cleaning Website
Snapshot
Client: Ukrainian Quality Cleaning
Industry: Residential Cleaning
Location: Seattle, WA + surrounding cities
Platform: Squarespace
Primary Goal: Generate qualified cleaning bookings through structured quote intake
The Challenge
The business needed a website that:
clearly communicates recurring + deep cleaning services
builds trust immediately (family-owned, reviews, local credibility)
captures high-intent traffic searching for cleaning in Seattle
collects enough detail to price accurately without long back-and-forth
They were entering a competitive local market where generic “brochure-style” sites don’t convert.
Strategy
1. Conversion-First Architecture
We structured the site around one primary action:
Book Your Cleaning Service
Persistent CTA in header.
Repeated CTA blocks after every key section.
No friction in the booking path.
2. Dual-Intent Lead System
Two user types were considered:
High-Intent Visitors
→ Detailed “Book Now” intake form
(property type, bedrooms, bathrooms, add-ons, preferred date/time, address, optional photos)
Research-Stage Visitors
→ Contact page with service area clarity + map + trust elements
This prevents losing leads who aren’t ready to fill a long form.
3. SEO-Structured Service Pages
Each core service built as its own landing page:
Recurring House Cleaning
Deep Cleaning
Move-In / Move-Out Cleaning
Office / Commercial Cleaning
Each page follows a consistent pattern:
What it is
What’s included
Who it’s for
Add-ons
Clear CTA
Built for organic visibility and future paid search alignment.
4. Trust Stacking Above the Fold
Homepage designed to establish credibility within seconds:
“Family-Owned Home Cleaning Services in Seattle”
Review badge
Testimonials
Service clarity
Immediate booking button
Trust appears before the second scroll.
What Ayra Marketing Delivered
Full sitemap & service architecture
Squarespace custom build (responsive layout)
SEO-oriented service page structure
Conversion-focused booking system
Detailed intake form to improve pricing accuracy
Internal linking between services
Service area positioning (Seattle + surrounding cities)
Copywriting aligned with residential intent
UX & Conversion Decisions
Persistent header CTA
Simplified navigation (service-first logic)
Structured quote form reduces operational friction
Optional photo upload improves deep-clean pricing accuracy
Mobile-first layout (critical for local service traffic)
Outcome
Launched a conversion-ready Squarespace website designed for local residential cleaning demand in Seattle.
Established a scalable service-page framework ready for:
Local SEO growth
Google Ads traffic
B2B outreach expansion (commercial cleaning)
Implemented a detailed quote intake system to reduce administrative overhead and improve lead qualification.
Want a service-business website built for lead generation, not just design?
Client’s Review
A few months ago, we started working with Ayra Marketing to create a new professional website and scale our existing business. Oksana showed high professionalism and was always in touch when questions arose, giving comprehensive answers and directing us in the right direction. As a result, we received a wonderful website with a large number of auxiliary settings for maximum efficiency, automation and simplification of many moments! Without launching full-fledged advertising, we immediately received several orders and, accordingly, received cooperation with new clients on an ongoing basis. The second stage will be the implementation of permanent advertising and full management of analytics, control and SEO in general. Ayra Marketing under the leadership of Oksana deserves complete trust. Give them your worries about running and developing your business and the result will be quick and impressive! We look forward to our growth and prosperity, thanks to Oksana and Ayra Marketing. Thank you very much! 🤝
Let’s Work Together
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