Case Study: LeathCare Corp (Squarespace Website)

Snapshot

• Client: LeathCare Corp

• Industry: Leather repair & restoration

• Market: Chicago, IL + surrounding area

• Platform: Squarespace

• Primary conversion: “Get a Free Quote” (photo upload + form)

• Secondary conversion: Click-to-call (“Call Us” button)

Problem

LeathCare needed a site that:

• communicates multiple service lines (furniture, automotive, bags/purses, commercial seating) without confusing users,

• builds trust fast (results + process + reviews),

• drives high-quality quote requests (photos + details to pre-qualify work).

Strategy (what was built)

Service-line landing pages + one dominant action: “Send photos → get a quote.”
Instead of a generic brochure, the site is structured like a set of SEO/ad-ready landing pages, each answering:

• what we repair,

• who it’s for,

• why repair vs replace,

• proof (before/after),

• and a quote form at the bottom.

Site Architecture Delivered

Homepage

• Clear offer + city intent: Leather Repair in Chicago

• Service categories routing:

  • Leather Furniture Repair

  • Automotive Interior Restoration

  • Premium Bags & Purses

  • Commercial Leather Repair

• “How it works” section (reduces friction + sets expectations)

• Testimonials + quote form

Service Pages (SEO landing pages)

• Repeated conversion pattern:

  • Hero + CTA

  • “What We Repair” (two-column: we repair / we work with)

  • “Why Repair Instead of Replace?”

  • Before & After results

  • Quote form (with upload)

About Page

• Differentiation: how they think about repair + what clients can expect

• FAQs + quote form (captures users who need reassurance before contacting)

Blog

• Educational posts to support SEO + trust (example topics shown: automotive value, sofa repair vs replace)

Contact Page

• Contact details + hours + map

• Form includes zip code + file upload (lead quality control)

Thank You Page

• Confirmation + response time expectation (“within 24 hours”) + urgent call option

What makes this build conversion-focused

• Sticky/always-visible Call Us button: strong for mobile + urgent leads.

• Photo upload required (in key funnels): filters out low-intent leads and improves quoting accuracy.

• Consistent page template across all services: reduces cognitive load and improves conversions.

• Before/After proof placed before the form: trust → action.

• FAQ block on About: handles objections without a sales call.

What Ayra Marketing Delivered

• Full Squarespace build (layout, responsive, brand styling)

• Service landing page system (4 core service categories)

• Copywriting framework (repair vs replace, process, expectations, CTAs)

• Quote funnel: multi-field form + file uploads + thank-you confirmation page

• Blog setup + formatting for SEO publishing

• Contact page with map + hours + structured inquiry form

Analytics & Tracking

Google Analytics (GA4) and Google Search Console (GSC) are connected and configured for performance tracking and SEO monitoring.