MT Glass Corporation Website

The Challenge

MT Glass Corporation — a family-run glass installation company in the Chicago area — had built a strong local reputation for craftsmanship and customer service. However, their online presence didn’t reflect the quality of their work. The business relied heavily on referrals and word of mouth, with minimal online visibility.

The company had a basic website with beautiful visuals but no SEO structure, no dedicated service pages, and no clear way to capture leads. They weren’t ranking for non-branded searches like “glass shower door installation Chicago” or “custom glass railings near me”, and their Google Business Profile (GBP) activity was limited.
The goal was clear: turn MT Glass’s reputation into a measurable digital footprint that generates consistent leads.

The Solution

Ayra Marketing partnered with MT Glass to build a strong, lead-driven online foundation combining website optimization, local SEO, and advertising.

1. Website Development & Optimization

• Rebuilt and expanded the Squarespace site with service-specific landing pages for “Glass Shower Doors,” “Glass Railings,” “Custom Mirrors,” and “Commercial Glass.”

• Added conversion-focused CTAs (“Get a Quote,” “Request a Consultation”) throughout the site.

• Implemented on-page SEO — optimized titles, meta descriptions, and image alt-tags with local keywords.

• Embedded Google Maps and created a more intuitive contact flow with mobile click-to-call buttons.

2. Tracking & Analytics

• Installed Google Tag Manager, GA4, and Search Console for full funnel tracking.

• Set up UTM tracking to monitor traffic from Google Ads and the Google Business Profile.

3. Local SEO Expansion

• Optimized the Google Business Profile with geo-tagged images, services, and descriptions.

• Built new citations in directories like Yelp, Angi, and BBB.

• Developed a 3-month plan to grow reviews from 7 to 20+ using follow-up email templates and QR cards for clients.

4. Paid Advertising

• Launched Google Search campaigns targeting both residential and commercial services.

• Implemented ad extensions (call, location, and review).

• Designed retargeting ads for Meta (Facebook/Instagram) to re-engage visitors.

• Introduced before/after project carousel ads highlighting craftsmanship and local installs.

The Result

Within the first month of launch:

• Leads started coming through the website form and phone calls directly from Google.

• The website began ranking locally for target phrases such as
  “glass shower doors Chicago” and “custom glass railing installation.”

• Google Business Profile engagement increased, with a 3× rise in photo views and direction requests.

• The combination of organic SEO, optimized Google Ads, and reputation management positioned MT Glass as a top-rated local contractor — not just a hidden gem.

The Outcome

In just a few weeks, MT Glass transitioned from being a word-of-mouth business to a measurable, trackable online brand.
They now have:

• A modern, search-optimized website

• Analytics and conversion tracking

• Active Google Ads and Meta campaigns

• A growing base of verified reviews

• Consistent qualified leads from search and local visibility